The Times 100 - Edition 13 - The principles of marketing

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Case Studies
ExperianEntering a new market with a new productPage 2
  Page 5
Hutchison 3GMarket leadership in the 3G marketPage 2
  Page 3
Kellogg'sUsing aims and objectives to create a business strategyPage 2
  Page 3
Business Theory
Age Range 16-18Aims of marketing department
Age Range 16-18Creating strategies that meet customer needs (the marketing mix)
Age Range 16-18Market analysis and market planning
Age Range 16-18Market planning
Age Range 16-18Market research
Age Range 16-18Marketing mix (Price, Place, Promotion, Product)
Age Range 16-18Nature and role of marketing
Age Range 16-18The extended marketing mix (7Ps)
Age Range 16-18The marketing mix
Age Range 16-18The principles of marketing
Revision Quizzes
Connexions CardMarket planning
FordSponsorship and the marketing mix
IntelNew product development
McDonald's RestaurantsMarketing
NIVEA Market segmentation
VodafoneCorporate social responsibility
Company Information
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Lesson Plans & Worksheets
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