The Times 100 - Edition 13 - Nature and role of marketing

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Case Studies
Hutchison 3GMarket leadership in the 3G marketPage 4
NIVEA How market research supports the new product development processPage 3
Business Theory
Age Range 16-18Nature and role of marketing
Revision Quizzes
FordSponsorship and the marketing mix
Kraft Foods UKFunctional areas
NIVEA Market segmentation
VodafoneCorporate social responsibility
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