The Times 100 - Edition 13 - Marketing and the business environment

Business Studies for Students and Teachers.

The Times 100 offers a range of free information for students and teachers of business studies.

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Case Studies
ExperianEntering a new market with a new productPage 2
Hutchison 3GMarket leadership in the 3G marketPage 2
Kellogg'sUsing aims and objectives to create a business strategyPage 3
McCain FoodsHow McCain responds to changes in the external environmentPage 1
NIVEA How market research supports the new product development processPage 2
Business Theory
Age Range 16-18Marketing and the business environment
Revision Quizzes
FordSponsorship and the marketing mix
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