The Times 100 - Edition 13 - Market planning

Business Studies for Students and Teachers.

Case Studies

Enterprise Rent-A-Car	The importance of customer service at Enterprise Rent-A-Car	Page 2
		Page 3
Experian	Entering a new market with a new product	Page 2
		Page 5
Hutchison 3G	Market leadership in the 3G market	Page 2
		Page 3
		Page 4
Kellogg's	Using aims and objectives to create a business strategy	Page 2
		Page 3
		Page 5
Nestle	Business principles in action - nutritional labelling	Page 1
NIVEA	How market research supports the new product development process	Page 2
		Page 3
Portakabin	How market research helps Portakabin to remain at the cutting edge	Page 2
		Page 3
		Page 5

Business Theory

Age Range 16-18	Aims of marketing department
Age Range 16-18	Business strategy
Age Range 16-18	Creating strategies that meet customer needs (the marketing mix)
Age Range 16-18	Legal forms of business
Age Range 16-18	Market analysis and market planning
Age Range 16-18	Market planning
Age Range 16-18	Market research
Age Range 16-18	Market research and development
Age Range 16-18	Marketing and sales
Age Range 16-18	Marketing and the law
Age Range 16-18	Marketing mix (Price, Place, Promotion, Product)
Age Range 16-18	Marketing model
Age Range 16-18	Marketing strategy
Age Range 16-18	Nature and role of marketing
Age Range 16-18	Research and development
Age Range 16-18	Research and development
Age Range 16-18	The extended marketing mix (7Ps)
Age Range 16-18	The marketing mix
Age Range 16-18	The planning process
Age Range 16-18	The principles of marketing

Revision Quizzes

ASDA	Stakeholders
Connexions Card	Market planning
Eversheds	Communication
Ford	Sponsorship and the marketing mix
Intel	New product development
Kellogg's	Marketing
McDonald's Restaurants	Marketing
Nestle	Market research and development
NIVEA	Market segmentation
Philips	Customer expectations
Portakabin	Customer service
Vodafone	Corporate social responsibility