The Times 100 - Edition 13 - Creating strategies that meet customer needs (the marketing mix)

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Case Studies
ExperianEntering a new market with a new productPage 5
Hutchison 3GMarket leadership in the 3G marketPage 3
Kellogg'sUsing aims and objectives to create a business strategyPage 2
Business Theory
Age Range 16-18Creating strategies that meet customer needs (the marketing mix)
Age Range 16-18Market analysis and market planning
Age Range 16-18Market planning
Age Range 16-18Market research
Age Range 16-18Marketing mix (Price, Place, Promotion, Product)
Age Range 16-18The extended marketing mix (7Ps)
Age Range 16-18The marketing mix
Age Range 16-18The principles of marketing
Revision Quizzes
Connexions CardMarket planning
FordSponsorship and the marketing mix
IntelNew product development
Kellogg'sMarketing
Kraft Foods UKFunctional areas
McDonald's RestaurantsMarketing
MotorolaMarketing mix
NIVEA Market segmentation
VodafoneCorporate social responsibility
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