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 Kellogg's
Edition 13 - Extending the product life cycle
Brief Case Study PDF
Case Study Summary PDF
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The Times 100 Business Case Studies MP3
Edition 12 - Using aims and objectives to create a business strategy
Page 1 - Introduction PDF
Page 2 - The market PDF
Page 3 - Creating business objectives PDF
Page 4 - Strategy PDF
Page 5 - Communicating the strategy PDF
Page 6 - Conclusion PDF
Brief Case Study PDF
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Study questions for Kellogg Word DOC
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The Times 100 Business Case Study on Kellogg's MP3
Edition 10 - Building a brand in order to sustain its life cycle
Page 1 - Introduction Word DOC
Page 2 - Preparing to make a strategic change Word DOC
Page 3 - All-Bran's product life cycle Word DOC
Page 4 - Identifying the benefits Word DOC
Page 5 - Research and promotion Word DOC
Page 6 - Conclusion Word DOC
Case Study Summary PDF
Brief Case Study - Kellogg's Brief Study PDF
Full Case Study Word DOC
Full Case Study PDF
Powerpoint Brief Case
Edition 9 - Using new product development to grow a brand
Page 1 - Introduction Word DOC
Page 2 - Kellogg's and the marketing mix Word DOC
Page 3 - The product life-cycle Word DOC
Page 4 - Special K - cereal Word DOC
Page 5 - Special K - bars Word DOC
Page 6 - Growing the brand Word DOC
Page 7 - Creating a stronger position Word DOC
Case Study Summary Word DOC
Brief Case Study - Marketing mix and the product life cycle Word DOC
Full Case Study Word DOC
Full Case Study PDF
Edition 6 - Re-branding a Corporate Image
Case Study Questions Word DOC
Case Study Answers Word DOC
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