The Times 100 - Case Studies for Vodafone
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| Edition 14 - Using technology to improve economies | ||
This case study highlights Vodafone’s activities in different types of economies and the impact
of technology on both developed and developing markets | ||
| Edition 13 - Stakeholders in recycling and re-use | ||
| This case study focuses on one area Vodafone and its stakeholders are interested in – the recycling and re-use of old mobile phones to reduce the carbon footprint of the company and its users. | ||
| Edition 12 - Using Business Principles to support ethical communication | ||
| This case study looks at how ethical Business Principles can overcome the challenges of communicating effectively with employees and external stakeholders. | ||
| Edition 11 - Cause Marketing - Vodafone's partnership with The National Autistic Society | ||
| This case study helps students understand cause marketing and its role within marketing. | ||
| Edition 10 - Developing and implementing a strategic approach to ethics | ||
As a result of carefully reading the Case Study, students should be able to:
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| Edition 9 - Sponsorship and the marketing mix | ||
As a result of carefully reading the Case Study, students should be able to:
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| Edition 8 - Superbrand sponsorship | ||
This case study looks at why sponsoring leaders is an important part of Vodafone’s corporate and marketing strategies. As a winner itself in its own line of business, Vodafone sees good sense in being associated with other winners, and being involved in activities that provide a ‘buzz’ and a sense of adventure. | ||
| Edition 7 - The advantages of sponsorship | ||
| No further information available for this Case Study. |
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