The Times 100 - Case Studies for Portakabin

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Edition 15 - How the role of marketing drives business forwards
This case study shows how Portakabin uses marketing to identify and anticipate customer needs and then meet them.
Edition 14 - Lean production at Portakabin
This case study focuses on how Portakabin uses lean production methods to ensure it produces a quality product that gives value to the customer.
Edition 13 - Promoting the brand
This case study explores how Portakabin uses market analysis to identify customer requirements and promote its brand.
Edition 12 - How market research helps Portakabin to remain at the cutting edge
This case study helps students understand the importance of market research to successful, customer-led product development.
Edition 11 - The importance of excellent customer service
This case study helps students understand the importance of understanding what customers want to improve customer service.
Edition 10 - The importance of quality in creating competitive advantage
As a result of carefully reading the Case Study, students should be able to: know that quality relates to how well a product does what it is intended to do explain how the ability to provide quality consistently gives some companies competitive advantage demonstrate the importance of offering customers high quality service.
Edition 9 - Meeting customer needs for competitive advantage
As a result of carefully reading the Case Study, students should be able to: define the term competitive advantage understand the importance of differentiation as a competitive strategy distinguish between private and public sector customers.
Edition 8 - Developing products and services to meet market demand
This case study examines how Portakabin has developed new products in response to growth in its existing markets. In particular, it focuses on Portakabin WardSpace accommodation: an efficient way of meeting increasingly demanding and highly specific requirements of the healthcare industry.
Edition 7 - Responding to an Emerging Market
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