Edition 14 - Recruitment and selection at Enterprise Rent-A-Car
This case study explores how Enterprise ensures it has the right people and skills to achieve its business aims and objectives.
Edition 13 - Using a range of management styles to lead a business
This case study focuses on leadership within Enterprise. It shows how its managers use a range of management and leadership styles to support Enterprise’s focus on customers.
Edition 12 - The importance of customer service at Enterprise Rent-A-Car
This case study demonstrates the importance that Enterprise Rent-A-Car places on the role of excellent customer service in growing the business.
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