This case study explores the relationship between Amway and its stakeholders.
Edition 12 - Corporate Social Responsibility
This case study describes how the work Amway does with UNICEF supports its Corporate Social Responsibility strategy.
Edition 11 - Creating a corporate social responsibility strategy
This case study helps students understand strategies for meeting stakeholders’ needs.
Edition 10 - Meeting global responsibilities by caring for communities
As a result of carefully reading the Case Study, Students should be able to:
know the meaning of Corporate Social Responsibility (CSR)
give examples of CSR activities
understand the importance to business of being involved with communities on a local and global scale.
Edition 9 - Meeting customers' needs through the Internet
As a result of carefully reading the Case Study, students should be able to
identify key elements involved in setting up a commercial website
explain how using electronic media helps organisations to meet customer needs
understand how the Internet can be used to support customers.
Edition 8 - Combining an offline and online business
This case study looks at how Amway has developed a strategy for taking full advantage of the opportunities that the Internet offers for e-commerce within the UK and the rest of Europe. It also explains the relationship between Amway and Independent Business Owners and the benefits of direct selling.