The Times 100 - Case Studies for Kellogg's

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Kellogg's
Edition 13 - Extending the product life cycle
This case study shows how Kellogg recognised that the Nutri-Grain brand was losing market share. It used business tools to re-launch the brand and return it to growth in its market.

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Edition 12 - Using aims and objectives to create a business strategy
This case study shows how the use of SMART objectives is an essential part of creating a successful business strategy.

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Edition 10 - Building a brand in order to sustain its life cycle
As a result of carefully reading the Case Study, students should be able to:
  • know what is meant by a product life cycle
  • understand research is needed to identify the best way of injecting new life into brands/products
  • explain the key components of a SWOT analysis.


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Edition 9 - Using new product development to grow a brand
As a result of carefully reading the Case Study, students should be able to:
  • appreciate the need to make decisions that help to manage, maintain and develop the value of brands
  • appreciate the importance of market research processes and the questions that market researchers seek to answer
  • link processes of market research with a range of products that closely meet consumers’ needs.


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Edition 6 - Re-branding a Corporate Image
No further information available for this Case Study.

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