The Times 100 - Case Studies for NIVEA
Business Studies for Students and Teachers.
The Times 100 offers a range of free information for students and teachers of business studies.
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| Edition 13 - The use of the marketing mix in product launch | ||
This case study shows how a carefully balanced marketing mix provides the platform for launching and re-launching a brand onto the market.  | ||
| Edition 12 - How market research supports the new product development process | ||
| This case study describes the stages of market research which contribute to successful new product development and launch. | ||
| Edition 11 - Segmentation | ||
| This case study helps students understand how companies segment the market to meet consumers’ needs. |
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