The Times 100 - Case Studies for Vodafone

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Vodafone
Edition 14 - Using technology to improve economies
This case study highlights Vodafone’s activities in different types of economies and the impact of technology on both developed and developing markets

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Edition 13 - Stakeholders in recycling and re-use
This case study focuses on one area Vodafone and its stakeholders are interested in – the recycling and re-use of old mobile phones to reduce the carbon footprint of the company and its users.

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Edition 12 - Using Business Principles to support ethical communication
This case study looks at how ethical Business Principles can overcome the challenges of communicating effectively with employees and external stakeholders.

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Edition 11 - Cause Marketing - Vodafone's partnership with The National Autistic Society
This case study helps students understand cause marketing and its role within marketing.

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Edition 10 - Developing and implementing a strategic approach to ethics
As a result of carefully reading the Case Study, students should be able to:
  • explain the importance of ethics
  • understand how a strategic approach to ethics is more likely to be effective
  • understand how ethics can shape responses to change.


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Edition 9 - Sponsorship and the marketing mix
As a result of carefully reading the Case Study, students should be able to:
  • analyse the importance of sponsorship as a key promotional tool
  • understand the marketing mix and how it applies to the development of a coherent marketing strategy
  • assess the importance of brand image in creating a company whose products consumers chose first.


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Edition 8 - Superbrand sponsorship

This case study looks at why sponsoring leaders is an important part of Vodafone’s corporate and marketing strategies. As a winner itself in its own line of business, Vodafone sees good sense in being associated with other winners, and being involved in activities that provide a ‘buzz’ and a sense of adventure.



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Edition 7 - The advantages of sponsorship
No further information available for this Case Study.

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