The Times 100 - Case Studies for Amway

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Amway
Edition 13 - The role of stakeholders
This case study explores the relationship between Amway and its stakeholders.

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Edition 12 - Corporate Social Responsibility
This case study describes how the work Amway does with UNICEF supports its Corporate Social Responsibility strategy.

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Edition 11 - Creating a corporate social responsibility strategy
This case study helps students understand strategies for meeting stakeholders’ needs.

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Edition 10 - Meeting global responsibilities by caring for communities
As a result of carefully reading the Case Study, Students should be able to:
  • know the meaning of Corporate Social Responsibility (CSR)
  • give examples of CSR activities
  • understand the importance to business of being involved with communities on a local and global scale.


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Edition 9 - Meeting customers' needs through the Internet
As a result of carefully reading the Case Study, students should be able to
  • identify key elements involved in setting up a commercial website
  • explain how using electronic media helps organisations to meet customer needs
  • understand how the Internet can be used to support customers.


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Edition 8 - Combining an offline and online business

This case study looks at how Amway has developed a strategy for taking full advantage of the opportunities that the Internet offers for e-commerce within the UK and the rest of Europe. It also explains the relationship between Amway and Independent Business Owners and the benefits of direct selling.



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Edition 7 - Developing competitive marketing strategies
No further information available for this Case Study.

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Edition 6 - Focusing a brand product range
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Edition 5 - Maintaining The Competitiveness Of A Global Brand
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Edition 4 - Successful products - successful solutions
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Edition 3 - Using communications to develop business opportunities
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Edition 2 - Reaching customers through direct selling
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