The Times 100 - Case Studies for Kellogg's
Business Studies for Students and Teachers.
The Times 100 offers a range of free information for students and teachers of business studies.
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| Edition 14 - Supply chain from manufacturing to shelf | ||
This case study shows how Kellogg’s fulfils this mission in the later parts of the supply chain from manufacturing to shelf. | ||
| Edition 13 - Extending the product life cycle | ||
| This case study shows how Kellogg recognised that the Nutri-Grain brand was losing market share. It used business tools to re-launch the brand and return it to growth in its market. | ||
| Edition 12 - Using aims and objectives to create a business strategy | ||
| This case study shows how the use of SMART objectives is an essential part of creating a successful business strategy. | ||
| Edition 11 - Using promotion to boost sales and brand value | ||
| This case study helps students understand how companies promote above and below the line. | ||
| Edition 10 - Building a brand in order to sustain its life cycle | ||
As a result of carefully reading the Case Study, students should be able to:
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| Edition 9 - Using new product development to grow a brand | ||
As a result of carefully reading the Case Study, students should be able to:
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| Edition 6 - Re-branding a Corporate Image | ||
| No further information available for this Case Study. |
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