Edition 13 - Continuous improvement as a business strategy
This case study focuses on the process of Continuous Improvement (CI) at the CCI steel plate manufacturing mill at Scunthorpe. It will show how Corus is finding new ways of achieving its objectives from existing resources.
Edition 12 - Sustainable business at Corus
This case study outlines how Corus contributes to sustainable development and good business practice through its steel recycling initiatives.
Edition 11 - Continuous Improvement - The Corus Way
This case study helps students understand how companies train, develop and communicate with staff to delivery continuous improvement.
Edition 10 - Bringing an innovative product to market: Assure®
As a result of carefully reading the Case Study, students should be able to:
explain the innovative nature of Assure by Corus
outline the significance of testing in a research and development process
apply the Ansoff Matrix to Corus Colors development strategy.
Edition 9 - Competitive advantage through sustainable product development in construction
As a result of carefully reading the Case Study, students should be able to:
understand the nature of competitive markets
appreciate how the external environment should provide the basis for planning strategy
appreciate how sustainability creates opportunities for businesses.