The Times 100 - Edition 13 - Kellogg's Quiz

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Kellogg's
Aims and objectives
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Any action within a large organisation needs to support a business direction. This is shown in the form of an aim. Kellogg's aim was to reinforce the the importance of a balanced lifestyle so its consumers understand how a balanced diet and exercise can improve their lives.

Using the words and phrases in the list, complete the paragraph below to test your knowledge of Kellogg's actions to support this aim.