The Times 100 - Edition 13 - Food Standards Agency Quiz

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Food Standards Agency
Market research
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The Food Standards Agency (FSA) is a non-ministerial government department. Its role is to provide advice and information to the public about food safety, food and nutrition.

The FSA wanted to introduce a new food labelling system to help help consumers make informed choices about which foods they buy.

The FSA carried out market research to determine the most appropriate labelling system.

Match the terms and explanations to give definitions of various types of market research.