The Times 100 - Edition 13 - First Group Quiz

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First Group
External influences
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First Group is the largest surface transportation company in the UK. It runs both bus and rail services. Its operates in the UK and North America moving 2.5 billion passengers a year.

As part of its strategy, First needs to review both internal and external factors which could have an influence on its business.

Use the case study to help you put the following text in order to find out how business planners determine the external factors of a business.