The Times 100 - For Business

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What would you give to communicate with consumers at an early age?

Imagine the impact on your business if you could inspire brand loyalty within the next generation. Well, that's just what The Times 100 can do for you. The Times 100 is a unique way of talking to 600,000 young consumers as they begin to form their brand allegiances. That makes it a priceless step towards building your brand amongst the next generation.

Benefits to your business

  • A powerful way of reaching young people with growing incomes
  • Reinforces brand awareness
  • A unique opportunity to differentiate your product or service
  • Demonstrates how you meet customers' needs
  • Maximum business gain for minimum input
The Times 100 Information Pack

So what exactly is The Times 100?

The Times 100 is an annual collection of corporate case studies specifically designed to help you talk to young people. Now in its 13th year, we have already helped over 200 of the UK's premier organisations to build their brands amongst 14-21 year olds.

Unsurprisingly, companies are eager to pay to communicate with future consumers. As a result, we can supply the pack free of charge to all 5,600 secondary schools, colleges and universities across the UK. The comprehensive individual feedback supplied to every participant

  • and the companies who return year after year
  • is positive proof of the resource's value. As such, The Times 100 offers an outstanding return on investment.

    What The Times 100 gives you

    • One 2,000-word case study featured in both the printed resource and on the highly popular website
    • over 500,000 downloads in '06
    • Two 500-word versions of the study, to ensure your message reaches all age ranges
    • Interactive quizzes that inspire students to learn more about your brand
    • An MP3 podcast of your study
    • 3 lesson plans and worksheets each school year to drive traffic to your case study
    • Your brand will feature once per term in our news service (sent to 10,000 teachers)
    • Web links to your site that drive young people to places to learn more about your organisation
    • 5,600 posters to drive traffic to your case study
    • that's one sent to every secondary school, college and university
    • 1,000 copies of your case study

    Join the blue chip organisations already benefitting from this unique and effective way of catching 600,000 young consumers' attention.

    FACT: 97% of students know more about the organisations' products and services after using The Times 100

    It's easy to take part

    We understand how busy you are, so we go out of our way to ensure taking part in The Times 100 is easy and hasslefree, as Lisa Burnett, ASDA's Manager in the Community, discovered: "After a brief meeting The Times 100 wrote a first draft of the case study. After a few simple changes, the second draft was sent which I approved straight away, a swift and painless process."

    Find out more today

    To discover more about how The Times 100 can benefit you, simply call us on 01937 831831 today, or email jean@thetimes100.co.uk.

    The sooner you sign up, the sooner your case study will appear on our website - giving you up to 9 months' extra exposure to 1.3 million visitors for the same value for money price.

    FACT: 89% of Business Studies teachers (that's a staggering 14,000) use The Times 100 as a key part of their lessons

    NIVEA commissioned a case study to show how it meets consumers' needs:
    The Times 100 Case Study

    Here are three simple examples of how we communicate your message through a curriculum topic:

    • Market Research - we show how you ensure your products and services meet customers' needs
    • Customer Service - we show how you take good care of your customers
    • Total Quality Management - we show how you deliver high, consistent quality products and services

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