The Times 100 - What can we do for your business?
The Times 100 is an annual compilation of case studies, drawing on real-life examples and experiences from over 30 high-profile, private and public sector companies. These provide the framework to demonstrate, in practical terms, aspects of the UK business studies curriculum for students aged 14-21.
Some of the reasons why clients come to us
The Times 100 case studies can help to deliver a wide range of client messages by relating the companies’ business activities to core business studies topics. This ensures both the student and the client benefit. Some recent examples are shown below.
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‘We are facing a challenging environment.’
Is this you? Find out more (web link to- If you are interested in participating and would like to know more please contact Jean Naylor, Project Manager at jean@thetimes100.co.uk.
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A large food company wanted to show how it is behaving responsibly. We recommended a case study covering legislation and consumer protection, highlighting how transparent the company is and how much further the company goes to protect the consumer than legislation requires.
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‘I’m looking to build our reputation as an amazing company to work for.’
Is this you? Find out more (web link to- If you are interested in participating and would like to know more please contact Jean Naylor, Project Manager at jean@thetimes100.co.uk.
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A major retailer wanted to attract the best recruits and retain them. We suggested a case study focused on functions of the organisation, motivation in the workplace, and training and development to highlight all these benefits.
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‘We want to highlight our strengths and entrepreneurial flair throughout the company.’
Is this you? Find out more (web link to- If you are interested in participating and would like to know more please contact Jean Naylor, Project Manager at jean@thetimes100.co.uk.
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A global electronics company demonstrated its ability to create a high performance culture through a case study explaining human resource development strategy and the importance of people in the organisation leading to engaging and motivating employees.
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‘Graduates and students are currently unaware of what we do and who we are.’
Is this you? Find out more (web link to- If you are interested in participating and would like to know more please contact Jean Naylor, Project Manager at jean@thetimes100.co.uk.
‘We want to build our brand and increase our market share.’
Is this you? Find out more (web link to- If you are interested in participating and would like to know more please contact Joanne Britton at joanne@thetimes100.co.uk
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A credit referencing agency wished to educate students in their business activities. We developed a case study focused on the issues involved with entering a new market with a new product. This gave a good understanding of the company and the strategy used in that market.
A well known beauty company wanted to build its brand amongst potential purchasers of its products. A study covering the marketing mix, the product lifecycle and the Boston Matrix led to a significant increase in the understanding of marketing strategies used and raised brand awareness amongst students.
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Our promises to you
We will provide your organisation with a highly effective vehicle to highlight key messages about:
All of which means that each company's brand, services and value as an employer can be brought to the attention of the next generation of users.
Click the links below to find out what The Times 100 can do for you if you are involved in:
If you are interested in participating and would like to know more please contact Joanne Britton at joanne@thetimes100.co.uk.
What would you give to build a good reputation amongst the next generation?
Imagine the benefits for your business if you could ensure young people held positive perceptions of your organisation. Well that's just what The Times 100 can do for you. The Times 100 is a unique way of reaching 600,000 young people every year as they form opinions about organisations around them. We are an invaluable step in educating future stakeholders about your company.
Benefits to your business
- A powerful way of enhancing young people's perceptions
- Positions your organisation as a market leader in best practice
- Inspires support and understanding of your organisation and the sector that you operate in
- Demonstrates how you meet target audience needs in a competitive world
- Maximum impact for minimum input
So what exactly is The Times 100?
The Times 100 is an annual collection of corporate case studies specifically designed to help you talk to young people. Now in its 13th year, we have already helped over 200 of the UK's premier brands and organisations to enhance their reputations amongst 14-21 year olds.
Catherine Brooks, 15 years old, business studies student;
"It's really helpful to have the business studies theory explained using real life companies as examples."
Unsurprisingly, companies are eager to pay to improve opinions of their organisations. As a result we supply the pack free of charge to all 5,600 secondary schools, colleges and universities throughout the UK. The comprehensive individual feedback supplied to every participant and the companies who return year after year - is proof of the resource's value. As such, the Times 100 offers an outstanding return on investment.
What The Times 100 gives you
- One 2,000-word case study featured in both the printed resource and on the highly popular website - over 500,000 downloads in 2006
- Two 500-word versions of the study, to ensure your message reaches all age ranges
- Interactive quizzes that inspire students to learn more about your organisation
- An MP3 podcast of your study
- 3 lesson plans and worksheets each school year to drive traffic to your case study
- Your organisation will feature once per term in our news bulletin sent to 10,000 teachers
- Web links to your site that drive young people to learn more about your responsible approach to business
- 5,600 posters to drive traffic to your case study - that's one sent to every secondary school, college and university
- 1,000 copies of your case study
A rare opportunity to enhance your company's reputation with 600,000 young people, tomorrows' movers and shakers
What's the next step?
We understand how busy you are, so we go out of our way to ensure taking part in the Times 100 is easy and hasslefree, as Lisa Burnett, ASDA's Manager in the Community, discovered: "After a brief meeting The Times 100 wrote a first draft of the case study. After a few simple changes, the second draft was sent which I approved straight away, a swift and painless process".
Find out more today
To learn more about how The Times 100 can enhance your corporate reputation, simply call us on 01937 831831 today, or email joanne@thetimes100.co.uk
The sooner you sign up, the sooner your case study will appear on our website - giving you up to 9 months' extra access to 1.3 million young people for the same value for money.
Vodafone commissioned a case study to communicate its commitment to corporate responsibility:
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