The Times 100 - For Business

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What would you give to inspire potential entrepreneurs?

As a highly successful business person, you may well be keen to talk to young people and inspire them to become the next generation of entrepreneurs. Indeed, the UK needs to encourage such budding business talent. And the best way of enthusing them is for role models like you to share your knowledge and experience.Well that's just what The Times 100 can do for you.

The Times 100 is a unique way of talking to 600,000 talented young people, with the potential to achieve great things in business. That makes it a priceless step towards exciting the next generation about becoming entrepreneurs.

Benefits to your business

A powerful way of reaching young people and encouraging them to become entrepreneurs Helps young people to understand the opportunities open to them to become business people Shares your secrets of success in a competitive world.
Maximum impact for minimum input.

So what exactly is The Times 100?

The Times 100 is an annual collection of business case studies specially designed to help you talk to young people about real business. Now in its 13th year, we have already helped over 200 of the UK's premier businesses to build their brands amongst 14-21 year olds. And now we want to help business leaders like you to fire the imaginations of these young people.

Unsurprisingly, businesses and entrepreneurs are eager to pay to communicate with the next generation. As a result, we can supply the pack free of charge to all 5,600 secondary schools, colleges and universities across the UK. And in every edition, a select number of businesses commission their own unique case study to convey their individual message. The comprehensive individual feedback supplied to every participant - and the companies that return year after year - is proof of the resource's value. As such, The Times 100 offers an outstanding return on investment. The government is supporting enterprise and investing in tomorrow's business talent. But only by demonstrating creativity and problem solving in the real world will we capture the attention of young people and encourage entrepreneurship.

What The Times 100 gives you

• Web links to your site that drive young people to learn more about career opportunities with your organisation.
• One 2,000-word case study featured in both the printed resource and on the highly popular website - over 500,000 downloads in '06.
• Two 500-word versions of the study, to ensure your message reaches all age ranges.
• Interactive quizzes that inspire students to learn more about you as an employer.
• An MP3 podcast of your study.
• 3 lesson plans and worksheets each school year to drive traffic to your case study.
• Your brand will feature once per term in our news service sent to 10,000 teachers.
• 5,600 posters to drive traffic to your case study - that's one sent to every secondary school, college and university.
• 1,000 copies of your case study re-designed for use in responding to queries, induction packs and graduate information pack.

Add your name to the blue chip organisations already talking to 600,000 young people.

FACT: 97% of students know more about business after using The Times 100 in class

It's easy to take part

We understand how busy you are, so we go out of our way to ensure taking part in The Times 100 is easy and hasslefree, as Lisa Burnett, ASDA's Manager in the Community, discovered: "After a brief meeting The Times 100 wrote a first draft of the case study. After a few simple changes, the second draft was sent which I approved straight away, a swift and painless process."

Find out more today

To discover more about how The Times 100 can help you inspire the next generation of entrepreneurs, simply call us on 01937 831831 today, or email jean@thetimes100.co.uk.

The sooner you sign up, the sooner your case study will appear on our website - giving you up to 9 months' extra access to 1.3 million young people for the same value for money price.

FACT: 89% of Business Studies teachers (that's a staggering 14,000) use The Times 100 as a key part of their lessons

We must inspire the next generation of potential entrepreneurs with success stories like yours. Such stories will form a vital addition to our corporate case studies on long-established companies.

Here are 3 simple ways we can explain how you made it through the curriculum.

• New Product Development, Segmentation, niche marketing - we show how your products or services met customers' needs better than those previously available.
• Pricing, costing - we show you offer consumers a better deal.
• Leadership - we show how you have grown by inspiring your team to meet customers' needs.

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