The Times 100 - For Business

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What would you give to communicate your commitment to the environment?

Young people care more about the environment than their parents. So how valuable would it be to show young consumers how committed you are to the environment?

Imagine the impact on your business if you could use your ‘green' credentials to inspire brand loyalty amongst the next generation. Well that's just what The Times 100 can do for you.

The Times 100 is a unique way of talking to 600,000 young consumers just as they are beginning to form opinions about companies.

That makes it a priceless step towards ensuring young people support your business.

Benefits to your business

• Inspires support for you amongst tomorrow's eco-conscious consumers and stakeholders
• A powerful way of enhancing young people's perceptions
• Positions you as environmentally responsible
• A unique opportunity to differentiate your organisation
• Maximum business gain for minimum input

So what exactly is The Times 100?

The Times 100 is an annual collection of corporate case studies specifically designed to help you talk to young people. Now in its 13th year, we have already helped over 200 of the UK's premier organisations to enhance their reputations amongst 600,000 14-21 year olds.

Unsurprisingly, companies are eager to pay to communicate with future consumers and stakeholders. As a result, we can supply the pack free of charge to all 5,600 secondary schools, colleges and universities across the UK. And in every edition, a select number of organisations commission their own unique case study to convey their individual message. The comprehensive individual feedback supplied to every participant - and the companies that return year after year.

• is proof of the resource's value. As such, The Times 100
• offers an outstanding return on investment.

What The Times 100 gives you

• One 2,000-word case study featured in both the printed resource and on the highly popular website - over 500,000 downloads in ‘06
• Two 500-word versions of the study, to ensure your environmental message reaches all age ranges
• Interactive quizzes that inspire students to learn more about your ‘green' approach
• An MP3 podcast of your study 3 lesson plans and worksheets each school year to drive traffic to your case study, compiled by our academic advisers and tested by teachers
• Your organisation will feature once per term in our news service sent to 10,000 teachers
• Web links to your site that drive young people to learn more about your actions to protect the natural world 5,600 posters to drive traffic to your case study - that's one sent to every secondary school, college and university
• 1,000 copies of your case study

A rare opportunity to join the environmentally aware blue chip organisations already talking to 600,000 young people.

FACT: 84% of students have an improved opinion of the companies featured after using The Times 100 in class

It's easy to take part

We understand how busy you are, so we go out of our way to ensure taking part in The Times 100 is easy and hasslefree, as Lisa Burnett, ASDA's Manager in the Community, discovered: "After a brief meeting The Times 100 wrote a first draft of the case study. After a few simple changes, the second draft was sent which I approved straight away, a swift and painless process."

Find out more today

To discover more about how The Times 100 can showcase your environmental credentials and actions, simply call us on 01937 831 831 today, or email jean@thetimes100.co.uk.

The sooner you sign up, the sooner your case study will appear on our website - giving you up to 9 months' extra exposure to 1.3 million visitors for the same value for money price.

FACT: 89% of Business Studies teachers (that's a staggering 14,000) use The Times 100 as a key part of their lessons

Anglo American commissioned a case study to show how it tackles sustainability:

Here are three simple examples of how we communicate your message through a curriculum topic:

• Sustainability - we show you care about the world around you and are acting to safeguard the global community.
• Environmental Issues - we show you are minimising your impact on the planet and its natural resources.
• New Product Development - we show you are committed to new sources of revenue to prevent depletion of non-renewable resources.

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