The Times 100 - For Business

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What would you give to enhance your reputation amongst young people?

Imagine the impact on your business if you could ensure the next generation held positive perceptions of your organisation. Well that's just what The Times 100 can do for you. The Times 100 is a unique way of talking to 600,000 young people as they begin to form opinions about the organisations around them. That makes it a priceless step towards building support for your organisation amongst tomorrow's stakeholders.

Benefits to your business

• A powerful way of enhancing young people's perceptions
• Positions your organisation as caring and responsible
• Inspires support for you amongst tomorrow's stakeholders
• Demonstrates how you meet stakeholders' needs in a competitive world
• Maximum impact for minimum input

So what exactly is The Times 100?

The Times 100 is an annual collection of corporate case studies specifically designed to help you talk to young people. Now in its 13th year, we have already helped over 200 of the UK's premier brands and organisations to enhance their reputations amongst 14-21 year olds.

Unsurprisingly, companies are eager to pay to improve opinions of their organisations. As a result, we can supply the pack free of charge to all 5,600 secondary schools, colleges and universities in the UK. The comprehensive individual feedback supplied to every participant - and the companies who return year after year - is proof of the resource's value. As such, The Times 100 offers an outstanding return on investment.

What The Times 100 gives you

• One 2,000-word case study featured in both the printed resource and on the highly popular website - over 500,000 downloads in '06
• Two 500-word versions of the study, to ensure your message reaches all age ranges
• Interactive quizzes that inspire students to learn more about your organisation
• An MP3 podcast of your study
• 3 lesson plans and worksheets each school year to drive traffic to your case study
• Your organisation will feature once per term in our news service sent to 10,000 teachers
• Web links to your site that drive young people to learn more about your responsible approach to business
• 5,600 posters to drive traffic to your case study - that's one sent to every secondary school, college and university
• 1,000 copies of your case study

A rare opportunity to join the blue chip organisations enhancing opinions amongst 600,000 young people.

FACT: 84% of students have an improved opinion of the companies featured after using The Times 100 in class

It's easy to take part

We understand how busy you are, so we go out of our way to ensure taking part in The Times 100 is easy and hasslefree, as Lisa Burnett, ASDA's Manager in the Community, discovered: "After a brief meeting The Times 100 wrote a first draft of the case study. After a few simple changes, the second draft was sent which I approved straight away, a swift and painless process."

Find out more today

To discover more about how The Times 100 can enhance your corporate reputation, simply call us on 01937 831831 today, or email jean@thetimes100.co.uk.

The sooner you sign up, the sooner your case study will appear on our website - giving you up to 9 months' extra access to 1.3 million young people for the same value for money price.

FACT: 89% of Business Studies teachers (that's a staggering 14,000) use The Times 100 as a key part of their lessons

Vodafone commissioned a case study to communicate its commitment to corporate responsibility:

Here are three simple examples of how we communicate your message through a curriculum topic:

• Stakeholders - we show how you meet the needs of different groups affected by the business
• External Environment/SLEPT Analysis - we show you care and respond to changes outside the business
• Ethics - we show you are a caring, responsible business

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