The Times 100 - For Business

Business Studies for Students and Teachers.

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Building your brand

Benefits

Your case study in The Times 100 will build your brand amongst the discerning consumers of today and tomorrow. Learning how you meet the needs of your customers will lead to more purchases and profit. You'll achieve this in a way that helps young people improve their exam grades and understand more about the businesses that that supply the goods and services they consume.

What would you like to say to 600,000 young consumers?

"We believe that The Times 100 is well targeted, respected by teachers nationally and will provide a quality learning tool for young people. In addition, the initiative will add significantly to a student's understanding of how business operates and the role that companies and organisations play in society."
David Walker
Marketing Operations and Media Controller
Kellogg's

"It was a pleasure to work with you. I feel that starting the process early gave us plenty of time to review the text with the many colleagues I needed to involve. The text was fantastic- it just needed a few small changes which were handled accurately at your end. We were kept in the loop throughout and the communications were excellent."
Susann Wolschendorf
Assistant Brand Manager
Beiersdorf

Some of the messages you may like to share are shown below. The business studies curriculum topic that would deliver that message is also shown in brackets.

In today's competitive market place, you put your customer at the heart of what you offer so you meet their needs through your products and services and beyond (Marketing Mix).

Creating competitive advantage involves understanding the customer better than they understand themselves. You're committed to recognising and anticipating needs and invest heavily in this important function (Market Research).

You look after your customers because you want regular, repeat business so they continue to purchase from you (Customer Service).

You will receive a full statistical breakdown on web traffic for your case study including downloads made so you can assess your return on investment. You'll also learn of the impact of the case study on opinions through web polls and focus groups.

Kelloggs Case Study

Nivea Case Study

Click the image above to view their case study or call 0207 127 4684 for more information.

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