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The following case studies show all the business studies theory you need to know in practice. By studying real life business case studies, you will see how business and marketing work and therefore learn quicker.

Each of the following case studies show a different aspect to business and marketing that you can use as a revision tool for your business studies.

[ Advance Previews of New Edition 15 Case Studies. Due in print summer 2010. ]

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McCain Foods

Sustainability through investment

This case study explores how McCain Foods evaluated the benefits of proposed sustainable energy projects before making major financial investment.
 
NIVEA

Developing a marketing plan

This case study examines how NIVEA re-launched the NIVEA FOR MEN range in 2008
 
npower

Developing people through decision-making

This case study explores the way in which RWE npower delegates responsibility to extend the capabilities of its employees.
 
Nuclear Decommissioning Authority

Developing a motivated workforce

This case study will show how developing a motivated workforce enables NDA to deliver safe and sustainable solutions to nuclear clean-up and waste management.
 
OPITO

Management styles in the oil and gas industry

This case study examines how different management styles may be necessary to support the variety of job roles within the oil and gas industry.
 
Parcelforce Worldwide

Using the marketing mix to drive change

This case study explores how this was achieved using the marketing mix or 4Ps.
 
Portakabin

Lean production at Portakabin

This case study focuses on how Portakabin uses lean production methods to ensure it produces a quality product that gives value to the customer.
 
ScottishPower

Recruitment and selection in the energy industry

study focused on how ScottishPower manages its recruitment and selection processes to attract people with relevant skills and competencies into the energy industry.
 
Shell

Balancing stakeholder needs

The case study examines how stakeholders influence the achievement of these aims and how Shell seeks to meet the needs of all of its stakeholders and balance the social, economic and environmental impacts of its work.
 
Siemens

Motivation within a creative environment

This case study examines motivation theory and its relevance to leading and inspiring a workforce in a modern engineering environment.
 
Syngenta

Developing an effective organisational structure

The case study shows how Syngenta operates though a matrix structure. This involves staff from different departments working together in teams on specific projects and tasks.
 
Tarmac

How roles and functions contribute to organisational performance

This case study focuses on how the people in Tarmac Quarry Materials deliver the highest value for customers, communities, employees and investors.
 
Tesco

How training and development supports business growth

This case study looks at how Tesco provides training and development opportunities for its employees.
 
UNISON

Use of PEST analysis at UNISON

This case study focuses on the issues faced by migrant workers in the UK.
 
Vodafone

Using technology to improve economies

This case study highlights Vodafone’s activities in different types of economies and the impact of technology on both developed and developing markets
 
Anglo American

New technology development in the primary sector

This case study focuses on how Anglo American carries out new product and process development.
 
asos.com

The product life cycle and online fashion

This case study shows how ASOS.com uses the product life cycle to ensure its product portfolio continues to meet the needs of its customers and provide up-to-date fashions in the fast-moving online retail industry.
 
Bannatyne

From ice cream van to Dragon's Den - Duncan Bannatyne

This case study focuses on Duncan Bannatyne, one of the UK’s best-known entrepreneurs.
 
Barclays

Supporting new business start-ups

This case study looks at the challenges of setting up a new business
 
British Gas Services

Workforce planning at British Gas

This case study explores how British Gas manages the recruitment and selection of new employees
 
Building Societies Association

The importance of effective communication

This case study shows how building societies communicate with their own members on many different levels.

Edition 15: Working within the business cycle

 
CEMEX

Sustainable performance in the construction industry

This case study examines how CEMEX locates and carries out its operations in a sustainable way.
 
CIMA

Improving strategic decision making

This case study looks at a structured approach to decision making. It shows how CIMA-trained management accountants have the skills to offer strategic and practical advice and can contribute to effective decision making at all levels in a business.
 
CMC Markets

Enterprise in the fast lane

This case study focuses on the entrepreneur, Peter Cruddas, who set up his own business CMC Markets in the early 1990s with just £10,000 capital.
 
Co-operative Food Group

Ethically serving stakeholders

This case study shows how The Co-operative Group’s values contribute to improving the diet and health of the UK.
 
Corus

Product development through continuous improvement

This case study focuses on how Corus used its knowledge and experience of continuous improvement (CI) to win new business.
 
Davis Service Group

Managing firms throughout the business cycle

This case study examines how Davis Service Group, one of Britain’s key service companies, has managed the recent change in the business cycle.

Edition 15: Planning a budget

 
Enterprise Rent-A-Car

Recruitment and selection at Enterprise Rent-A-Car

This case study explores how Enterprise ensures it has the right people and skills to achieve its business aims and objectives.
 
first direct

Using customer service to position a business

This case study shows how the online bank first direct positions itself in the retail banking sector.
 
First Group

Investing in safety

This case study shows how FirstGroup, the worlds leading transport company, has developed a safety culture.
 
Foreign & Commonwealth Office

Delivering the mission statement

This case study examines how the FCO meets its goals through the skills and competencies of its people.
 
Forestry Commission

Developing people through training

The case study will show how training and development is central to the work of the Forestry Commission and how it benefits the career development of its people.
 
Highways Agency

Highways Agency - PEST analysis

This case study looks at the political, economic, social and technological factors that impact on the Highways Agency.
 
IKEA

SWOT analysis and sustainable business planning

This case study will show why IKEA believes a strong environmental stance is good business practice.
 
IPO

Protecting the marketing mix through intellectual property rights

This case study looks at how one technology company, Forensic Pathways, has used these legal safeguards for a new development.
 
KBR

Roles and responsibilities within an organisational structure

This case study shows how these different roles can be organised within the structure of KBR to enable it to achieve its mission, which is ‘to safely deliver any project, any time, in any environment for the benefit of our customers, shareholders, employees and the communities we serve’.
 
Kellogg's

Supply chain from manufacturing to shelf

This case study shows how Kellogg’s fulfils this mission in the later parts of the supply chain from manufacturing to shelf.
 
Legal Services Commission Edition 13

Becoming a lean service organisation

This case study shows how the process of reform, using lean production principles, is helping the Legal Services Commission to cut down on any wasteful expenditure.
 
Lloyds TSB

Positive about disability

The case study shows that developing good positive working practices that deal with disability benefits both employers and employees.
 
London 2012

London 2012 - achieving the vision

This case study shows how creating a clear vision and set of values has made it possible to establish clear objectives for delivering an unforgettable Olympic and Paralympic Games in London 2012.
 

Advance Previews of New Edition 15 Case Studies. Due in print summer 2010.

Building Societies Association View:

Working within the business cycle

This case study illustrates how building societies manage their business during the various phases of the business cycle
 
Davis Service Group View:

Planning a budget

This case study shows how the development and use of budgets contribute to Davis Service Group meeting its objectives.
 
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