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The following case studies show all the business studies theory you need to know in practice. By studying real life business case studies, you will see how business and marketing work and therefore learn quicker.

Each of the following case studies show a different aspect to business and marketing that you can use as a revision tool for your business studies.

[ Advance Previews of New Edition 15 Case Studies. Due in print summer 2010. ]

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Chartered Institute of Management Accountants

Improving strategic decision making

This case study looks at a structured approach to decision making. It shows how CIMA-trained management accountants have the skills to offer strategic and practical advice and can contribute to effective decision making at all levels in a business.

Edition 15: Controlling cash flow for business growth

 
CMC Markets

Enterprise in the fast lane

This case study focuses on the entrepreneur, Peter Cruddas, who set up his own business CMC Markets in the early 1990s with just £10,000 capital.
 
Co-operative Food Group

Ethically serving stakeholders

This case study shows how The Co-operative Group’s values contribute to improving the diet and health of the UK.
 
Corus

Product development through continuous improvement

This case study focuses on how Corus used its knowledge and experience of continuous improvement (CI) to win new business.

Edition 15: Overcoming barriers to change

 
Davis Service Group

Managing firms throughout the business cycle

This case study examines how Davis Service Group, one of Britain’s key service companies, has managed the recent change in the business cycle.

Edition 15: Planning a budget

 
Enterprise Rent-A-Car

Recruitment and selection at Enterprise Rent-A-Car

This case study explores how Enterprise ensures it has the right people and skills to achieve its business aims and objectives.

Edition 15: Motivation in action

 
first direct

Using customer service to position a business

This case study shows how the online bank first direct positions itself in the retail banking sector.
 
Foreign & Commonwealth Office

Delivering the mission statement

This case study examines how the FCO meets its goals through the skills and competencies of its people.

Edition 15: Meeting business needs through workforce planning

 
Forestry Commission

Developing people through training

The case study will show how training and development is central to the work of the Forestry Commission and how it benefits the career development of its people.

Edition 15: Factors affecting organisational structure

 
Highways Agency

Highways Agency - PEST analysis

This case study looks at the political, economic, social and technological factors that impact on the Highways Agency.
 
IKEA

SWOT analysis and sustainable business planning

This case study will show why IKEA believes a strong environmental stance is good business practice.
 
IPO

Protecting the marketing mix through intellectual property rights

This case study looks at how one technology company, Forensic Pathways, has used these legal safeguards for a new development.

Edition 15: Intellectual property and the external environment

 
KBR

Roles and responsibilities within an organisational structure

This case study shows how these different roles can be organised within the structure of KBR to enable it to achieve its mission, which is ‘to safely deliver any project, any time, in any environment for the benefit of our customers, shareholders, employees and the communities we serve’.
 
Kellogg's

Supply chain from manufacturing to shelf

This case study shows how Kellogg’s fulfils this mission in the later parts of the supply chain from manufacturing to shelf.

Edition 15: New products from market research

 
Legal Services Commission Edition

Becoming a lean service organisation

This case study shows how the process of reform, using lean production principles, is helping the Legal Services Commission to cut down on any wasteful expenditure.

Edition 15: The advantages of centralisation

 
Lloyds TSB

Positive about disability

The case study shows that developing good positive working practices that deal with disability benefits both employers and employees.
 
London 2012

London 2012 - achieving the vision

This case study shows how creating a clear vision and set of values has made it possible to establish clear objectives for delivering an unforgettable Olympic and Paralympic Games in London 2012.
 
McCain Foods

Sustainability through investment

This case study explores how McCain Foods evaluated the benefits of proposed sustainable energy projects before making major financial investment.

Edition 15: The marketing mix in the food industry

 
NIVEA

Developing a marketing plan

This case study examines how NIVEA re-launched the NIVEA FOR MEN range in 2008
 
npower

Developing people through decision-making

This case study explores the way in which RWE npower delegates responsibility to extend the capabilities of its employees.
 
Nuclear Decommissioning Authority

Developing a motivated workforce

This case study will show how developing a motivated workforce enables NDA to deliver safe and sustainable solutions to nuclear clean-up and waste management.

Edition 15: Training and development at NDA

 
OPITO

Management styles in the oil and gas industry

This case study examines how different management styles may be necessary to support the variety of job roles within the oil and gas industry.

Edition 15: Sectors of industry

 
Parcelforce Worldwide

Using the marketing mix to drive change

This case study explores how this was achieved using the marketing mix or 4Ps.

Edition 15: Using the marketing mix to drive change

 
Portakabin

Lean production at Portakabin

This case study focuses on how Portakabin uses lean production methods to ensure it produces a quality product that gives value to the customer.

Edition 15: How the role of marketing drives business forwards

 
ScottishPower

Recruitment and selection in the energy industry

study focused on how ScottishPower manages its recruitment and selection processes to attract people with relevant skills and competencies into the energy industry.

Edition 15: Managing workforce requirements

 
Siemens

Motivation within a creative environment

This case study examines motivation theory and its relevance to leading and inspiring a workforce in a modern engineering environment.

Edition 15: Motivation within a creative environment

 
Syngenta

Developing an effective organisational structure

The case study shows how Syngenta operates though a matrix structure. This involves staff from different departments working together in teams on specific projects and tasks.

Edition 15: Product design through research and development

 
Tarmac

How roles and functions contribute to organisational performance

This case study focuses on how the people in Tarmac Quarry Materials deliver the highest value for customers, communities, employees and investors.

Edition 15: Developing a Human Resource strategy

 
Tesco

How training and development supports business growth

This case study looks at how Tesco provides training and development opportunities for its employees.

Edition 15: Motivational theory in practice at Tesco

 
UNISON

Use of PEST analysis at UNISON

This case study focuses on the issues faced by migrant workers in the UK.

Edition 15: Negotiation and representation at work

 
Vodafone

Using technology to improve economies

This case study highlights Vodafone’s activities in different types of economies and the impact of technology on both developed and developing markets
 
Anglo American

New technology development in the primary sector

This case study focuses on how Anglo American carries out new product and process development.

Edition 15: Social responsibility - using resources more efficiently

 
asos.com

The product life cycle and online fashion

This case study shows how ASOS.com uses the product life cycle to ensure its product portfolio continues to meet the needs of its customers and provide up-to-date fashions in the fast-moving online retail industry.
 
Bannatyne

From ice cream van to Dragon's Den - Duncan Bannatyne

This case study focuses on Duncan Bannatyne, one of the UK’s best-known entrepreneurs.
 
Barclays

Supporting new business start-ups

This case study looks at the challenges of setting up a new business

Edition 15: Discovering customer needs through research

 
British Gas

Workforce planning at British Gas

This case study explores how British Gas manages the recruitment and selection of new employees

Edition 15: Workforce planning at British Gas

 
Building Societies Association

The importance of effective communication

This case study shows how building societies communicate with their own members on many different levels.

Edition 15: Working within the business cycle

 
CEMEX

Sustainable performance in the construction industry

This case study examines how CEMEX locates and carries out its operations in a sustainable way.

Edition 15: Sustainable performance in the construction industry

 

Advance Previews of New Edition 15 Case Studies. Due in print summer 2010.

Anglo American View:

Social responsibility - using resources more efficiently

This case study shows how Anglo American, through its aims and objectives, is driving forward its approach to sustainable development.
 
Barclays View:

Discovering customer needs through research

The case study shows how market research enabled Barclays to improve its student account offer.
 
British Gas View:

Workforce planning at British Gas

This case study explores how British Gas manages the recruitment and selection of new employees.
 
Building Societies Association View:

Working within the business cycle

This case study illustrates how building societies manage their business during the various phases of the business cycle.
 
CEMEX View:

Sustainable performance in the construction industry

This case study examines how CEMEX locates and carries out its operations in a sustainable way.
 
Chartered Institute of Management Accountants View:

Controlling cash flow for business growth

This case study looks at how management accountants forecast, monitor and control cash flow in order to maintain the ongoing financial health of businesses.
 
Chartered Management Institute View:

The importance of effective management

This case study looks at the theoretical basis behind CMI’s highly regarded practices and shows how CMI ensures its members have the practical skills to make an impact in business.
 
Corus View:

Overcoming barriers to change

This case study focuses on how Corus Strip Products UK has overcome barriers to change in order to secure a more prosperous future for the business.
 
Davis Service Group View:

Planning a budget

This case study shows how the development and use of budgets contribute to Davis Service Group meeting its objectives.
 
Diesel View:

Live, breathe and wear passion

This case study looks at how Diesel promotes its products and the brand.
 
Enterprise Rent-A-Car View:

Motivation in action

This case study looks at ways in which Enterprise Rent-A-Car (Enterprise) managers find out about what motivates their staff.
 
First Group View:

Investing in safety

This case study shows how FirstGroup, the worlds leading transport company, has developed a safety culture.
 
Foreign & Commonwealth Office View:

Meeting business needs through workforce planning

This case study looks at why the FCO needs people with transferable skills who can adapt easily and undertake many different roles and responsibilities within the organisation.
 
Forestry Commission View:

Factors affecting organisational structure

This case study shows how the important roles played by people who work for the Commission are structured. It outlines how this structure helps the Forestry Commission in its vital role in protecting Britain’s forests.
 
IPO View:

Intellectual property and the external environment

The role of the IPO is to help manage intellectual property rights to encourage innovation and creativity. Like all businesss, it needs to take account of and respond to influences in the external environment.
 
Kellogg's View:

New products from market research

This case study focuses on the importance of market research during the development and launch of Crunchy Nut Bites, a more recent extension to the Crunchy Nut brand.
 
Legal Services Commission Edition View:

The advantages of centralisation

This case study looks at why and how a number of HR activities have recently been centralised at the Legal Services Commission and the benefits these changes have brought to staff, the public and the organisation.
 
McCain Foods View:

The marketing mix in the food industry

This case study shows how McCain combines all four parts of the marketing mix to develop its marketing strategy.
 
Nuclear Decommissioning Authority View:

Training and development at NDA

This case study shows how NDA has put in place a training and development strategy to ensure it has the best people to help deliver its mission.
 
OPITO View:

Sectors of industry

This case study shows the importance of primary sector activities in the oil and gas industry, highlighting the range of work and the skills required.
 
Parcelforce Worldwide View:

Using the marketing mix to drive change

This case study explores how Parcelforce Worldwide responded to increased competition by using the marketing mix or 4Ps.
 
Portakabin View:

How the role of marketing drives business forwards

This case study shows how Portakabin uses marketing to identify and anticipate customer needs and then meet them.
 
Primark View:

Providing consumers with ethically sourced garments

This case study shows how Primark sources the clothes it sells in its shops in an ethical and fair way, often at added cost to itself.
 
Reed Elsevier View:

Corporate responsibility and stakeholders

This case study shows how Reed Elsevier’s business benefits from meeting the needs of all of its stakeholders.
 
ScottishPower View:

Managing workforce requirements

This case study shows how a dynamic and growing company needs to recruit new people with new skills to meet the energy challenges of the 21st century.
 
Shell View:

Balancing stakeholder needs

The case study examines how stakeholders influence the achievement of these aims and how Shell seeks to meet the needs of all of its stakeholders and balance the social, economic and environmental impacts of its work.
 
Siemens View:

Motivation within a creative environment

This case study demonstrates how Siemens provides an innovative environment as part of its overall focus on motivating its people.
 
Specsavers View:

Job roles at Specsavers

The case study shows how different job roles are structured within the organisation and how they support Specsavers’ business.
 
Syngenta View:

Product design through research and development

This case study shows how R&D is central to building Syngenta’s product range.
 
Tarmac View:

Developing a Human Resource strategy

This case study focuses on Human Resource Management within Tarmac. It looks at how workforce planning and other HR strategies enable Tarmac to meet its mission.
 
Tesco View:

Motivational theory in practice at Tesco

This case study looks at how Tesco motivates its employees by increasing their knowledge, skills and job satisfaction through training and development and providing relevant and timely reward and recognition.
 
UNISON View:

Negotiation and representation at work

This case study shows how UNISON is working with employers to support and develop high quality apprenticeship schemes for young people in line with government policy.
 
Virgin Trains View:

Implementing a new vision at Virgin Trains

This case study looks at how the implementation of a new vision is transforming the culture and performance of Virgin Trains.
 
Warburtons View:

Managing the supply chain to meet customer needs

This case study focuses on how the second largest grocery brand in the UK - Warburtons - manages its supply chain.
 
Zurich View:

Providing a customer-centric service

This case study focuses on how Zurich has used market research to develop a business strategy of ‘delivering help when it matters so that customers feel valued and taken care of’.