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Marketing Bringing an innovative product to market: Assure® Building a brand in order to sustain its life cycle Developing competitive marketing strategies Developing products and services to meet market demand Focusing a brand product range How market research helps Portakabin to remain at the cutting edge How market research supports the new product development process Maintaining The Competitiveness Of A Global Brand Meeting customers' needs through the Internet Re-branding a Corporate Image Reaching customers through direct selling Responding to an Emerging Market Segmentation Sponsorship and the marketing mix Successful products - successful solutions Superbrand sponsorship The advantages of sponsorship The importance of customer service at Enterprise Rent-A-Car The importance of excellent customer service Using new product development to grow a brand		Operations Continuous Improvement - The Corus Way Implementing quality systems Quality through standards The importance of quality in creating competitive advantage Using research and development to improve agricultural productivity
People Creating a high performance culture Creating world class quality standards Health and satefy in the workplace Managing risk through effective team-based decision making Standardization and quality management Tarmac's functions - working together towards its mission statement The business benefits of diversity Trade Unions - dealing with change Using communications to develop business opportunities Using effective communications		Strategy Cause Marketing - Vodafone's partnership with The National Autistic Society Combining an offline and online business Corporate Social Responsibility Creating a corporate social responsibility strategy Developing and implementing a strategic approach to ethics Meeting customer needs for competitive advantage Meeting global and local needs Meeting global responsibilities by caring for communities Meeting needs in a competitive sector Social and environmental responsibility Sustainable business at Corus The business of nuclear decommissioning Using aims and objectives to create a business strategy Using Business Principles to support ethical communication
Finance Achieving Better Public Services - The Work of the Audit Commission Creating a high performance culture Flexible working patterns Managing risk through effective team-based decision making Organisations and unions Tarmac's functions - working together towards its mission statement The business benefits of diversity UNISON and unions' wider role Using effective communications		Environment Competitive advantage through sustainable product development in construction How McCain responds to changes in the external environment Using Business Principles to support ethical communication Working for sustainable development in primary industry

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