Business Studies Theory | Student & Teacher Resources

The Times 100 Case Study Archive

The following case studies show all the business studies theory you need to know in practice. By studying real life business case studies, you will see how business and marketing work and therefore learn quicker.

Each of the following case studies show a different aspect to business and marketing that you can use as a revision tool for your business studies.

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Marketing

Bringing an innovative product to market: Assure®
Building a brand in order to sustain its life cycle
Combining an offline and online business
Developing competitive marketing strategies
Developing products and services to meet market demand
Entering a new market with a new product
Focusing a brand product range
Growing a business by developing products and markets
How market research helps Portakabin to remain at the cutting edge
How market research supports the new product development process
How McCain responds to changes in the external environment
Injecting new life into the product life cycle
Kit Kat: Revitalising a Brand Leader
Long term maintenance of a classic brand name
Maintaining The Competitiveness Of A Global Brand
Market leadership in the 3G market
Meeting customer needs for competitive advantage
Meeting customers' needs through the Internet
Re-branding a Corporate Image
Reaching customers through direct selling
Responding to an Emerging Market
Segmentation
Sponsorship and the marketing mix
Successful products - successful solutions
The importance of customer service at Enterprise Rent-A-Car
The importance of excellent customer service
The marketing process
The power of love
Using aims and objectives to create a business strategy
Using new product development to grow a brand
Using promotion to boost sales and brand value

People

Coffee - The Supply Chain
Combining factors of production to achieve growth objectives
Competitive advantage through sustainable product development in construction
Continuous Improvement - The Corus Way
Continuous improvement within an organisation
Creating world class quality standards
Critical Path Analysis at Network Rail
From bean to bar - the production process
Health and satefy in the workplace
Implementing quality systems
Managing risk through effective team-based decision making
Managing stock to meet customer needs
Quality through standards
Standardization and quality management
Tarmac's functions - working together towards its mission statement
The importance of quality in creating competitive advantage

Finance

Achieving Better Public Services - The Work of the Audit Commission
Creating a high performance culture
Developing skills in a large organisation through training and development
Flexible working patterns at the Audit Commission
Managing risk through effective team-based decision making
Motivating through Total Reward
Organisations and unions
Recruiting, selecting and training for success
Tarmac's functions - working together towards its mission statement
The business benefits of diversity
The role of training and development in career progression
UNISON and unions' wider role
Using effective communications

Operations

Acting as a regulator and enabler
Business principles in action - nutritional labelling
Cause Marketing - Vodafone's partnership with The National Autistic Society
Corporate Social Responsibility
Creating a corporate social responsibility strategy
Creating a high performance culture
Developing and implementing a strategic approach to ethics
Developing enterprise skills
Embracing and pursuing change
Franchising and entrepreneurship
Getting the message across - the importance of good communications
Integration in the public sector: HM Revenue and Customs
Meeting global and local needs
Meeting global responsibilities by caring for communities
Meeting needs in a competitive sector
Nutrition, Health & Wellness - New Product Development at Nestle
Planning and the business cycle
Social and environmental responsibility
Strategic planning - responding to external influences
Superbrand sponsorship
Sustainable business at Corus
The advantages of sponsorship
The business benefits of diversity
The business of nuclear decommissioning
The importance of entrepreneurship in small businesses
The route to fast food franchising
Using research and development to improve agricultural productivity
Using aims and objectives to create a business strategy
Using Business Principles to support ethical communication
Using communications to develop business opportunities
Using effective communications
Using PESTEL to design effective strategies
Using strategy and planning to measure, monitor and report performance

Strategy
Businesses and taxation How HMRC collects tax revenue to support Government policy Using strategy and planning to measure, monitor and report performance

Environment

Business principles in action - nutritional labelling
Corporate Social Responsibility
Doing Better By The Environment
Embracing and pursuing change
How McCain responds to changes in the external environment
Regeneration: meeting needs in a changing environment
Responding to changing customer requirements: the drive towards Wellness
Social and environmental responsibility
Sustainability and water
Sustainable business at Corus
The business of nuclear decommissioning
Trade Unions - dealing with change
Using research and development to improve agricultural productivity
Using Business Principles to support ethical communication
Using PESTEL to design effective strategies
Working for sustainable development in primary industry

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