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  1. Introduction » Next steps
  2. Company vision
  3. Brand vision
  4. Vodafone's corporate strategy
  5. Vodafone's marketing strategy
  6. Sponsorship deal with Manchester United
  7. Marketing benefits
  8. Measuring the success of the strategy
  9. Conclusion
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Vodafone

The advantages of sponsorship

Introduction

This case study examines how two businesses that have global appeal are co-operating to achieve their shared visions for their companies and brands.

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