Business Case Studies | Kraft Foods UK | Traditional financial controls

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Kraft Foods UK

Using planning analysts at the centre of brand development

  1. Summary
  2. Introduction
  3. Planning analysts
  4. Corporate goals, vision and strategies
  5. Managing the product portfolio
  6. New Product Development
  7. Forecasting and evaluation
  8. Manufacturing and supply chain variances
  9. Traditional financial controls
  10. Conclusion
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Traditional financial controls

In order to meet Kraft's business objectives, its planning analysts work with other financial managers to ensure that transactional accounting and financial controls work efficiently.

The budgeting process provides the basic information from which cash flow forecasts and balance sheet targets can be calculated and agreed. Having highly qualified planning analysts working across the business ensures that financial controls are compatible with the performance of the business.

A Business Projects and Controls team evaluates the key business processes within Kraft. One of its main aims is to ensure controls are maintained in a practical manner. Kraft is keen for its product managers to develop the company's Power Brands but to do so firmly within the procedures and disciplines laid down by the company to support the growth of the business as a whole.

Pages in this study:

  1. Summary
  2. Introduction
  3. Planning analysts
  4. Corporate goals, vision and strategies
  5. Managing the product portfolio
  6. New Product Development
  7. Forecasting and evaluation
  8. Manufacturing and supply chain variances
  9. Traditional financial controls
  10. Conclusion

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