Business Case Studies | Amway | Choosing the communication channel

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  1. Direct selling
  2. The importance of communication
  3. Choosing the communication channel » Next steps
  4. Amway's communication channels
  5. Other communication channels
  6. Artistry products
  7. Clarifying business opportunities
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Amway

Using communications to develop business opportunities

Choosing the communication channel

The choice of communication channel used by Amway depends on what needs to be communicated. The way in which a message is delivered has an important impact upon how it is received. For example, certain publications, specifically targeted at top distributors are used when Amway wishes to communicate very specialised information, of value only to this level.

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