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  1. Introduction
  2. Company vision
  3. Brand vision » Next steps
  4. Vodafone's corporate strategy
  5. Vodafone's marketing strategy
  6. Sponsorship deal with Manchester United
  7. Marketing benefits
  8. Measuring the success of the strategy
  9. Conclusion
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Vodafone

The advantages of sponsorship

Brand vision

Vodafone A 'can do' approach that makes life easier for customers.

Manchester United Relentless pursuit of excellence.

Vodafone UK is part of Vodafone Group, the world's largest telecommunications company. In the UK, Vodafone provides mobile telecommunications products and services to three major groups of customers:

  • Private individuals
  • Small businesses
  • Large organisations.

Manchester United has been League Champions fifteen times and European Champions twice, in 1968 and 1999. The club has won the FA Cup a record ten times. It has six million fans in the UK and 50 million global fans. Its matches are regularly televised in 139 countries.

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