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  1. Introduction
  2. Company vision » Next steps
  3. Brand vision
  4. Vodafone's corporate strategy
  5. Vodafone's marketing strategy
  6. Sponsorship deal with Manchester United
  7. Marketing benefits
  8. Measuring the success of the strategy
  9. Conclusion
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Vodafone

The advantages of sponsorship

Company vision

Vodafone: To become a global mobile leader in terms of profit, customers and value, making mobile networks the "nervous system" of the networked economy spanning three major developed markets (Europe, US and Japan).

Manchester United: To remain the most pioneering, best supported and most successful football club in the world.

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