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  1. Summary
  2. Introduction
  3. The benefits of sponsorship
  4. Sponsoring Ferrari
  5. Sponsorship strategy
  6. Fitting into corporate strategies
  7. Marketing strategy
  8. Vodafone UK, Ferrari and Formula 1 products - building public relations
  9. Is it worth it? » Next steps
  10. Conclusion
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Vodafone

Superbrand sponsorship

Is it worth it?

Sponsorship is expensive, particularly at the premium end of the market; a world famous company like Ferrari deals only with partner organisations that it also sees as its equivalent. Given the cost of sponsorship agreements, companies make a careful financial analysis of them to ensure that there are substantial ongoing rewards. Vodafone is committed to sponsorship because the benefits are extensive, ranging from increasing the visibility of the brand name to providing sponsor related services as value added to Vodafone products.

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