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  1. Summary
  2. Introduction » Next steps
  3. The benefits of sponsorship
  4. Sponsoring Ferrari
  5. Sponsorship strategy
  6. Fitting into corporate strategies
  7. Marketing strategy
  8. Vodafone UK, Ferrari and Formula 1 products - building public relations
  9. Is it worth it?
  10. Conclusion
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Vodafone

Superbrand sponsorship

Introduction

Vodafone sponsors several leading sporting brands including the record breaking Ferrari Formula 1 motor racing team and Manchester United, one of the world's most successful football clubs. Sponsoring these leaders is an important part of Vodafone's corporate and marketing strategies, which are designed to make the company one of the world's best known brands. As a winner itself in its own line of business, Vodafone sees good sense in being associated with other winners, and being involved in aspirational activities which excite the public.

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