A winning situation

If the product was successful, it would create a winning situation for Amway, its distributors and consumers.

Amway would benefit from:

• environmental source reduction

• selling a quality product which would increase revenue and provide an ongoing contribution to business profits

• reduced shipping and storage costs with more value added. The small, concentrated nature of the product would make it easier to distribute and would yield higher returns.

Distributors would benefit from:

• selling a winning solution with world-wide exclusivity

• selling a product with a high return per unit sold

• repeat orders from satisfied customers.

Consumers would benefit from:

A range of innovative product features and benefits including:

• high value relative to price

• convenience

• high performance

• environmental sustainability.