The solution

In September 1995, Amway launched the ultimate multi-purpose cleaner - the Amway Super Concentrated Cleaning System - a unique all-in-one product. The Super Concentrated Cleaning System is a three-in-one unit that saves time and money.

Unlike many cleaning products, this innovative system dilutes the cleaning product to suit the job. It is operated through a sprayer gun which locks onto one of three new super concentrated versions of Amway's top selling Home Care products - Liquid Organic Cleaner (LOC), See Spray Glass Cleaner and Zoom Spray Cleaner.

LOC Super Concentrate - cleans any household surface that water will not damage, e.g. walls, floors, appliances, woodwork, work surfaces, dishes and utensils. It can also be used for washing hands and to spot treat hand-washable, colour-fast fabrics.

See Spray Super Concentrate - for all glass surfaces, windows, mirrors, chrome, stainless steel, porcelain and ceramic tiles.

Zoom Super Concentrate - quickly removes tough grease stains and oily grime.

Each of these products comes in a new 250ml formulation which is four times the concentration of the litre-sized products. The sprayer holds a water bottle and dilution dial that enables the user to dilute the cleaning product to tackle every home cleaning problem - from floors, walls and windows to bathrooms and kitchens. The dial provides dilution levels from zero (all water) to five (all product) and the whole system fits in a lightweight caddy that is easy to carry around the house. The dilution control is quick and easy to use so that there is no messy measuring or pouring.

As with all Amway home cleaning products, the Super Concentrated Cleaning System uses only biodegradable surfactants. In addition, the new system uses 50less packaging than equivalent one litre products and all packaging is readily biodegradable.