Business Case Studies | McDonald's Restaurants 1 | A casual welcoming environment

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McDonald's Restaurants 1

Staying ahead in a competitive environment

  1. Summary
  2. Introduction
  3. The%20competitive%20environment
  4. Consumer%20trends
  5. The%20marketing%20mix
  6. The%20McCafé%20Concept
  7. A%20casual%20welcoming%20environment
  8. Conclusion
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A casual welcoming environment

The emphasis is on a casual coffee experience in a comfortable place where people can relax and feel welcome. At the same time, McCafé's association with McDonald's brings with it a 'Family Friendly' environment and, unlike some of the more pretentious cafés, a place where children are welcome and specifically provided for. The convenience of car parking and playgrounds also makes McCafé a highly attractive destination for these people.

McCafé customers are busy people. Whether they are 'Mums with Kids' in search of a little 'time out' to themselves, or white-collar city workers in search of a quick break from the office, they all have one thing in common -the need for a promptly-served high quality drink.

McCafé offers a haven in which they can spend whatever time they have available with a good quality coffee at a value for money price.

Pages in this study:

  1. Summary
  2. Introduction
  3. The%20competitive%20environment
  4. Consumer%20trends
  5. The%20marketing%20mix
  6. The%20McCafé%20Concept
  7. A%20casual%20welcoming%20environment
  8. Conclusion

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