
| Case Studies Home » Edition 8 Study | Downloads |
Staying ahead in a competitive environment |
|
||||
A casual welcoming environment![]() The emphasis is on a casual coffee experience in a comfortable place where people can relax and feel welcome. At the same time, McCafé's association with McDonald's brings with it a 'Family Friendly' environment and, unlike some of the more pretentious cafés, a place where children are welcome and specifically provided for. The convenience of car parking and playgrounds also makes McCafé a highly attractive destination for these people. McCafé customers are busy people. Whether they are 'Mums with Kids' in search of a little 'time out' to themselves, or white-collar city workers in search of a quick break from the office, they all have one thing in common -the need for a promptly-served high quality drink. McCafé offers a haven in which they can spend whatever time they have available with a good quality coffee at a value for money price. |
|||||
|
|||||
|
|||||
The Times 100 invites you to link to its study material from your website.
Copyright © The Times Newspapers Ltd and MBA Publishing Ltd 1995-2010