Business Case Studies | McDonald's Restaurants 1 | The marketing mix

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McDonald's Restaurants 1

Staying ahead in a competitive environment
  1. Summary
  2. Introduction
  3. The%20competitive%20environment
  4. Consumer%20trends
  5. The%20marketing%20mix
  6. The%20McCafé%20Concept
  7. A%20casual%20welcoming%20environment
  8. Conclusion
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The marketing mix

Enlightened businesses respond to the data they gather through market research by providing the best possible marketing mix (the four P's) for their customers. This involves providing:

  • appropriate products e.g. chicken as well as beef, salad items, and healthy drinks for children
  • the right price: in this case providing food and drinks in a value for money way
  • in the right place (at convenient locations) e.g. in shopping areas/malls
  • through the right form of promotions. McDonald's spends more on advertising its promotional offers than all of its competitors combined.

Pages in this study:

  1. Summary
  2. Introduction
  3. The%20competitive%20environment
  4. Consumer%20trends
  5. The%20marketing%20mix
  6. The%20McCafé%20Concept
  7. A%20casual%20welcoming%20environment
  8. Conclusion

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