Business Case Studies | Amway | Amway culture

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  1. Introduction
  2. Amway
  3. Direct Selling
  4. Amway culture » Next steps
  5. Amway mission
  6. Amway vision
  7. Amway values
  8. Amway sales and marketing plan
  9. Responsibility to Employees and customers
  10. Business awareness campaign
  11. The results
  12. The personal touch
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Amway

Reaching customers through direct selling

Amway culture

Amway's co founders, Rich DeVos and Jay Van Andel, believe that people everywhere desire the opportunity to achieve and better their lives. Amway has developed a series of statements which outline its culture. As with many different types of statements of corporate purpose, these statements fall into a hierachy:

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