Business Case Studies | Amway | Amway

Business Studies for Students and Teachers.

The Times 100 offers a range of free information for students and teachers of business studies.

Case Studies Home » Edition 2 Study | Downloads | All Studies
  1. Introduction
  2. Amway » Next steps
  3. Direct Selling
  4. Amway culture
  5. Amway mission
  6. Amway vision
  7. Amway values
  8. Amway sales and marketing plan
  9. Responsibility to Employees and customers
  10. Business awareness campaign
  11. The results
  12. The personal touch
Short for time? Try the study summary
or try the shorter, simpler differentiated study.
Amway

Reaching customers through direct selling

Amway

Founded in Ada, Michigan in 1959, Amway has become one of the world's largest 'Direct Selling' companies. The company's first product L.O.C. was one of the earliest biodegradable cleaners and is still marketed by Amway.

Today, the company has developed into a global corporation selling more than 400 products and employing in excess of 13,000 people, in over 70 countries and territories around the world. It manufactures and markets products, which range from household cleaners, laundry products, toiletries, cosmetics and housewares to vitamins and food supplements. Amway also markets products on behalf of other manufacturers, such as Talkland, Bosch, Black & Decker, Kenwood, Pierre Cardin, Aiwa and Philips.

Next Steps:

Bookmark:
BACK 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 NEXT
Actions
Using the buttons below you can download this case study, print this page, download or play an audio transcription of this case study, tell a friend and more. Have any feedback? Tell us!

PDF Download

More Studies

Previous studies from Amway