Conclusion

Audi recognises the benefits of having well-led, well-trained, well-motivated people who are happy in their work. Those who work in a team with like-minded colleagues are better able to deliver the level of service customers deserve. At the heart of the organisation lies a sophisticated recruitment, selection training and development programme enabling progression within the organisation. Recruitment is based on identifying people who are most likely to fit the Audi culture and who can be developed to delight customers within the Audi brand. Audi seeks to recruit employees who are prepared to work as a team and seek to develop themselves while contributing to the success of a premium company. Employees are continually seeking to develop themselves, while improving customer service in line with values encapsulated in the Audi brand values.