Who are the Technicians?

An Audi Apprentice plays a key role in the continuous development of the Audi brand. They are at the forefront of service excellence and receive a nationally recognised training programme supported by the Audi Academy using state-of-the-art technical training centres.

The development of technical excellence and the ability to work with leading edge technology is accompanied by an understanding of customer expectations and how to meet these through the highest levels of customer service. Audi apprenticeships are available for key business areas including Vehicle Technicians, Parts Personnel, Body Repairers and Body Finishers. By way of recognition, Apprentices are invited to a graduation day by Audi UK to celebrate the successful completion of their studies.

The following diagram illustrates the phases that a new apprentice Technician would go through in preparing to become an Audi Service Technician. Additional training would then be followed to proceed further along the career progression ladder.

Their training involves the development of technical excellence and the ability to work with leading edge technology coupled with an understanding of customer expectations through direct customer contact and building relationships.

Audi Technicians are responsible for clearly understanding individual customers' needs, actively diagnosing faults and providing optimum repair and service solutions to exceed customer expectations.

Technical team members are recognised at Audi by being offered various motivational incentives. In 2002 for example, teams were offered the chance to participate in a National competition, the Audi Professional Twin Cup. This competition tests technical skill and expertise as well as helps the Audi Academy identify training needs. Winners are awarded with a high profile prize, in 2002 the winning team won a trip to the Spanish Grand Prix - a highly motivational award.