Business Case Studies | Audi UK | Organisational structure

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Audi UK

Investing in people and in brands
  1. Summary
  2. Introduction
  3. What the brand stands for
  4. Organisational structure
  5. Staff development and training
  6. Progression of Technicians at Audi
  7. Who are the Technicians?
  8. Recruitment process
  9. Conclusion
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Organisational structure

In 1994 Audi separated its dealerships or 'centres' from those of Volkswagen. This allows each brand to communicate its individual positioning more effectively to its market segment because Audi's customer profile differs to that of Volkswagens. Each dealership is strongly supported through investments in modern buildings and new showrooms, and more importantly, in people and processes. Audi sets out to improve the customer experience and make it more memorable, so customers want to tell their friends. A training and development programme has been designed for employees encouraging them to think of themselves as a team that can contribute to identifying and delivering improvements in meeting the customers' requirements.

Pages in this study:

  1. Summary
  2. Introduction
  3. What the brand stands for
  4. Organisational structure
  5. Staff development and training
  6. Progression of Technicians at Audi
  7. Who are the Technicians?
  8. Recruitment process
  9. Conclusion

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