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Highways Agency - PEST analysis |
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Introduction
The Highways Agency was established in 1994. It is an executive agency of the Department for Transport and has responsibility for the operation of the strategic road network in England, within the context of the government's aim of a sustainable transport system which will support economic growth. The Agency's aim is: 'safe roads, reliable journeys, informed travellers'. Its functions include tackling congestion, providing accurate information for drivers and improving safety.
The Highways Agency operates within a complex external environment. The government's transport policy sets the overall agenda, but several other external factors impact on the Agency's operations. PEST analysis is a useful tool to analyse these external forces and help inform future strategy and set priorities. This case study looks at the political, economic, social and technological factors that impact on the Highways Agency. |
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