Business Case Studies | AEGON | Conclusion

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AEGON

Embracing and pursuing change
  1. Introduction
  2. External factors influencing change
  3. Reasons for change
  4. Creating a new culture is a key part of the change process
  5. Implementing the change
  6. Conclusion
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Conclusion

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Change is continuous. The process of change is a journey. External factors will always be there to influence business organisations.

AEGON responded to these factors by simplifying, clarifying and strengthening its brand in the UK.

As organisations change, their patterns of behaviour and business culture develop. For AEGON, this is a cycle in which the business uses its knowledge to learn from its experiences.

This has helped AEGON as an organisation to move positively towards achieving its full potential and to remain competitive in an increasingly difficult market.

Pages in this study:

  1. Introduction
  2. External factors influencing change
  3. Reasons for change
  4. Creating a new culture is a key part of the change process
  5. Implementing the change
  6. Conclusion

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