Business Case Studies | Gillette | Conclusion

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Gillette

Developing the new products
  1. Introduction
  2. First mover: advantages and risks
  3. Researching and developing a new product
  4. Beating the competition and growing the business
  5. Identifying consumers' needs and wants: Gillette
  6. Conclusion
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Conclusion

Gillette has a long, distinguished history. It remains innovative. Its scientists, technicians and product engineers are continually trying out new features and production techniques with a view to improving product performance e.g. how to:

  • get the closest and most comfortable shave
  • make longer-lasting batteries, which meet the changing needs of the consumer
  • produce increasingly effective and best in class electric and manual toothbrushes
  • design the ultimate userfriendly ear thermometer, or the most technically advanced shaver.

The company's longstanding interest in being 'first to get it right' remains a key element of its continuing prosperity and progress.

Its scientists, technicians and product engineers are continually trying out new features and production techniques with a view to improving product performance.

Pages in this study:

  1. Introduction
  2. First mover: advantages and risks
  3. Researching and developing a new product
  4. Beating the competition and growing the business
  5. Identifying consumers' needs and wants: Gillette
  6. Conclusion

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