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  1. Introduction
  2. Ethics and business aims
  3. Ethics, strategy and values
  4. The external environment
  5. Ethical responses
  6. Conclusion » Next steps
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Vodafone

Developing and implementing a strategic approach to ethics

Conclusion

The mobile telecommunication industry is relatively young, compared to industries such as oil and manufacturing. Vodafone is a leading player in this sector and has grown quickly, like the industry itself. Such a growth presents challenges and the company's approach to ethics guides its continued growth. Ethics are central to the company's development. They guide staff through change.

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