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  1. Introduction » Next steps
  2. Ethics and business aims
  3. Ethics, strategy and values
  4. The external environment
  5. Ethical responses
  6. Conclusion
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Vodafone

Developing and implementing a strategic approach to ethics

Introduction

Vodafone is a leading global player in mobile telecommunications. It operates in over 26 countries worldwide. This Case Study looks at how the Vodafone Group and its UK subsidiary value ethics. It examines how ethics supports the company's growth. Ethics are also the "right thing to do". It describes some of the changes in this dynamic market and how Vodafone's ethics drive the company's actions in these areas.

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