Business Case Studies | Amway | Conclusion

Case Studies Home » Edition 12 Study | Differentiated Study | Study Summary | Downloads | All Studies
  1. Introduction
  2. Growth and responsibility
  3. Developing a strategy
  4. Identifying stakeholders
  5. Communicating the strategy
  6. Conclusion » Next steps
Short for time? Try the study summary
or try the shorter, simpler differentiated study.
You can also listen to this page.
 Amway

Corporate Social Responsibility

Conclusion

Model

Amway is a family business with family values. Its IBOs are people who want to make a difference to the communities in which they operate and to the wider world community. This is Corporate Social Responsibility (CSR) in action.

The clue to Amway's success is the careful planning of its strategy and its involvement with many stakeholders in getting the strategy right. Of course, it is early days in the latest chapter of a strong relationship between Amway and UNICEF. Evaluation is taking place to measure the success of the initiative in terms of meeting fundraising goals. Customer research is carried out to test customers' views on the relationship and to find out how aware the general public is about what Amway is doing in the field of CSR.

Next Steps:

Bookmark:
BACK 1 | 2 | 3 | 4 | 5 | 6
Actions
Using the buttons below you can download this case study, print this page, download or play an audio transcription of this case study, tell a friend and more. Have any feedback? Tell us!
  • Listen to this page

PDF Download

MP3 Download MP3
More Studies

Previous studies from Amway