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  1. Introduction
  2. Meeting customer needs
  3. The market
  4. Research and development
  5. Ansoff matrix
  6. Conclusion » Next steps
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Corus

Bringing an innovative product to market: Assure®

Conclusion

Assure is still a relatively new technology for Corus. The company is confident of its success because the technology fills an emerging gap in the market and because sufficient demand appears to exist. In the case of Corus this particular innovation has raised its market profile, has helped to promote its other products and has enhanced its reputation within the industry.

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